This rice machine has lots of practical and convenient advantages. First, people who are busy with their work can prepare delicious dishes without needing to tend the pot-like timer in this gadget. All they do is set it, and go off to do other things until it's done. It even comes with a little shelf at the bottom of the pot which helps compounds not stick onto the bottom from frequent lifting up and down when observing central cooking stuffs like rice and soups (chickens). Its precision cooking functions assure that food always comes out right and never has a raw edge, which eliminates the guesswork and fluctuations in quality common to manual rice--or any other--cooking processes. This rice making machine, by its own nature, also saves energy. On the one hand its heating elements are smaller and more compact providing a more targeted management of heating. Not only that but compared to other methods such as boiling in general pots of water or using electric cookers (which consume large amounts at once), the overall consumption is much less with this kind of simple and clear instant cooker. It is tough and convenient to clean. Even so, this machine's low energy consumption will no doubt make customers happy knowing that the reduced electrical cost helps offset pollution from old energy sources and repair charges in case they need a dishwasher very often. All of which means, when put in a nutshell for potential customers with any sensitivity about their convenience or welfare: more free time less worry over one's cookery habits long term savings in both power expenditure and replacement costs